Keep an eye open for the Google’s foray into the on-line storage area.

They may call it “GDrive” or”CyberStorage” or maybe “G-File”. Unlike Google’s other storage applications(gMail, Picasa, Documents, etc.), the new hosted-storage service will be aimed at providing large amounts of space for things like over-the-wire-backups,archived video and pictures, music and of course, all kinds of documents.

The service will probably offer some amount of storage for free and charge asubscription-based fee when additional space is desired.

This will certainly be an attractive platform for mobile computing, allowing Internet wide access to all an individual’s files on the G-server.

Watch for Google’s hosted storage in the spring of 2008.

From the Inside Google Adsense Team … 11/15/2007

Earlier this year we stepped back to examine the value users, advertisers, and publishers derive from clicks on content ads. As you integrate ads with your site’s content and navigation, we want to ensure a positive user experience.

We identified a few areas for improvement and began implementing changes, starting with our new ad formats in April. Continuing these improvements, we’ve just changed our text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad.

By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting your content, until they intend to click on an ad.

In addition, this new clickable format better aligns with the text ad formats shown on Google.com. We hope this format change contributes to a better, more consistent user experience. Finally, this change won’t just improve user experience on your site; it benefits advertisers as well. We currently monitor clicks on Google ads for accidental clicks, and the format change complements our monitoring system by further ensuring advertisers only pay for meaningful clicks. By reducing accidental clicks, we hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers.

Posted by Katie Mandel - AdSense Product Marketing

Any bets on whether this cuts down on click fraud?