In his first “Super Affiliate’s Guide to PPC Marketing“, Zac Johnson went through the process of setting up a ppc campaign using Google Adwords. Hit his site to find out how to do the same, using Microsoft AdCenter. If you are already advertising on Google Adwords and just relying on them for your traffic, you shouldn’t be. In addition to Google, you should be adding Yahoo and/or MSN to your arsenal. The fact of the matter is, Yahoo and MSN traffic almost always performs better with ppc campaigns… it’s well worth reading… http://zacjohnson.com/the-super-affiliates-guide-to-ppc-marketing-on-microsoft-adcenter

I’ve always wondered about which pay-per-click network actually performed the best. So far, all of my campaigns use Adwords and usually have average to poor results. I don’t blame Adwords, I figure I’m still learning the ins and outs of pay per click. But, it was great to stumble upon successful marketers who had taken the time to run actual tests on the various networks.

Chad Frederiksen at CDF Networks put together a comparison of 10 pay per click networks which looked at volume, click pricing, conversion rate, keyword competition and ease of use. He took a campaign that was performing well on Adwords and ran it across the other networks. His results and conclusions surprised me!

Chad ran additional comparisons in January and September of 2007. You can check out the results at http://www.cdfnetworks.com/category/ppc-smackdown/