I’ve always wondered about which pay-per-click network actually performed the best. So far, all of my campaigns use Adwords and usually have average to poor results. I don’t blame Adwords, I figure I’m still learning the ins and outs of pay per click. But, it was great to stumble upon successful marketers who had taken the time to run actual tests on the various networks.

Chad Frederiksen at CDF Networks put together a comparison of 10 pay per click networks which looked at volume, click pricing, conversion rate, keyword competition and ease of use. He took a campaign that was performing well on Adwords and ran it across the other networks. His results and conclusions surprised me!

Chad ran additional comparisons in January and September of 2007. You can check out the results at http://www.cdfnetworks.com/category/ppc-smackdown/